Projects
RENOSYS CONTENT STRATEGY & SEO
Led a full-site SEO and content overhaul for RenoSys, focused on building a scalable foundation for organic growth. Restructured the top-level site architecture, implemented service-based schema, and developed dozens of AI-indexable articles. The work doubled lead volume and drove a 517% increase in impressions, all while improving average position and UX performance sitewide.
Monday Love Story AI Workflow
Developed and animated a surreal short film based on a recurring Facebook joke about how a friend met his wife. Adapted the script, directed visuals in a 1960s claymation-inspired style using Runway Gen-4 and supporting AI tools, and produced the final film as a technical experiment in character consistency, visual storytelling, and absurd emotional logic.
Nachi Kai Event Video
Produced a high-energy supercut for Nachi America’s distributor summit, Nachi Kai. Edited to music and designed for looped playback before and after the executive presentation, the video highlighted Nachi’s product strengths, manufacturing scale, and innovation to support strategic messaging and brand alignment.
Carlyle Tools Smart AF April Fools Video
Produced a parody product launch video for Carlyle Tools’ April Fools’ Day campaign, introducing the fictional Smart AF 10mm socket. Wrote, produced, and edited the video with high-end visuals and 3D animation to mimic a serious launch, driving brand engagement through humor, shareability, and cultural relevance.
Carlyle Tools 10mm Master Social Plug
Produced a short-form social video to promote the Carlyle Tools 10mm Master Set, leaning into the well-known joke about lost 10mm sockets. Wrote, produced, and edited the video with a comedic lakeside concept designed for humor, shareability, and strong resonance with automotive tech culture.
RPM POS System Launch
Produced a motion-driven launch video and companion pitch deck to support the internal rollout of a new POS and inventory platform. Used 3D animation, motion graphics, and UI-driven storytelling to simplify technical content and align the message across teams.
Maxi Trac Rebrand Launch
Developed an internal brand launch video to support the rebranding of Perfect Additions as Maxi Trac. Crafted messaging and visuals to explain the strategic shift, showcase the new identity, and energize sales teams around the off-road-focused direction.
Carlyle Tools 60V Launch Series
Produced a full video series to support the limited launch of Carlyle Tools’ new 60V cordless line. Created product demos and overview content highlighting key features, tool performance, and real-world shop applications to drive early adoption and sales conversations.
Know How to Ask Training Series
Produced a monthly video training series to support internal retail sales efforts across NAPA stores. Blended humor, product education, and scenario-based storytelling to help frontline teams pitch add-ons, seasonal promos, and featured items with more confidence.
NAPA Big Deals Weekly Series
Produced an internal video series to spotlight monthly promotions and seasonal product pushes for NAPA’s Big Deals program. Developed scripts, handled production, and created motion-driven content that combined humor and product education to drive engagement, build sales momentum, and support frontline teams.
Avalanche A/C Recharge Promo Video
Produced a retail enablement video for the Avalanche A/C Recharge kit in partnership with the supplier. Wrote, produced, and edited the step-by-step instructional content to support sales teams and simplify DIY A/C maintenance for customers, enhancing product confidence at the point of sale.
Twilight Zone Day - Social Media Campaign
Twilight Zone Day – Created a social campaign using Motion graphics, 3D animation, and visual effects to recreate the Twilight Zone intro with a Carlyle Tools theme for NAPA Auto Parts, blending nostalgia with brand storytelling.
Bourbon Society Webpage
IndyBourbon.org – UX/UI design, website development, and brand imagery to create a seamless digital experience that blends bourbon culture with patriotic storytelling and charitable engagement.
NAPA Drivetech Product launch
NAPA DriveTech™ Launch – Webpage design, motion graphics, product imagery, and video production for the introduction of NAPA’s high-performance engine and transmission mounts.
Barnes & Noble - Store Branding & Signage
Signage for featured books, school merchandise, and the café, along with print ads in Nuvo Magazine and the school newspaper.