NAPA Drivetech Product launch

For the launch of the Carlyle Tools 60V cordless line, I led the development of a multi-video rollout to support the limited release of a new generation of high-performance power tools. I managed the full creative process, delivering a complete suite of product videos, tool demos, and campaign-ready visual content.

Each video highlighted how the tools perform in real-world shop environments, helping Carlyle introduce the 60V platform to techs, distributors, and sales teams with confidence.

Scope of Work:

• Video Production & Tool Demos: Shot and edited individual product videos showcasing cordless impacts, drills, and ratchets in use—built to convey performance and durability visually and clearly.

• Campaign Support Content: Developed an overview video and supporting assets for use in early marketing efforts, internal training, and distributor education.

• Visual Consistency & Branding: Ensured every piece aligned with Carlyle’s brand tone and tool identity, while maintaining clarity around tool specs, user benefits, and line positioning.

The goal was to generate early excitement and trust around a new cordless system, while giving sales teams practical, professional content to drive early conversations. The 60V series positioned Carlyle Tools as a serious contender in the pro cordless space.