Maxi Trac Rebrand Launch

For the rebrand of Maxi Trac, I helped lead the internal creative strategy that transitioned the Perfect Additions product line into a bold, lifestyle-driven identity tailored for off-road, overland, and truck enthusiasts. Through compelling visual storytelling and motion design, we repositioned the brand to resonate with a younger, adventure-minded audience.

Scope of Work:

• Brand Messaging & Script Development: Wrote the internal brand launch video script to clearly articulate the shift in identity and tone, focusing on the “why” behind the rebrand.

• Motion Graphics & Video Production: Produced and edited the video using a mix of motion graphics, packaging visuals, and lifestyle imagery to generate internal excitement and support onboarding efforts.

• Visual Identity Support: Integrated key elements of the updated branding—including logo, packaging, and color palette—into the content to reinforce consistency and brand recognition.

The goal was to energize sales and marketing teams around Maxi Trac’s evolution while aligning the product line with the expectations of today’s off-road consumer. The video served as a core asset for internal brand training, positioning Maxi Trac as an aspirational upgrade with broader appeal.