RENOSYS CONTENT STRATEGY & SEO

a screen shot of analytics dashboard
Sccreenshot of search console

Over the course of a year, I led a full-scale digital overhaul for RenoSys—redefining how the company tells its story online through structured content, technical SEO, and performance-optimized UX. What began as a modest content refresh evolved into a multi-channel strategy that more than doubled organic traffic and lead generation.

This case study captures how a targeted mix of content production, on-page schema, site architecture improvements, and SEO storytelling drove measurable growth across RenoSys.com.

Scope of Work:

  • Content Architecture & UX Planning: Rebuilt top-level site structure for user flow and indexability

  • SEO & Structured Data: Implemented service-based schema and competitive entity markup

  • Editorial Development: Produced dozens of cornerstone pages and case study articles

  • Performance Optimization: Reduced unused JS/CSS and optimized Core Web Vitals

  • Search Visibility Growth: Improved rankings for high-value, bottom-funnel terms

  • Lead Gen & Conversion: Redesigned quote forms, tracked growth via CRM-integrated UTM flows

Results (YoY, last 90 days):

  • Organic clicks up 122% (4.4K vs. 2K)

  • Total impressions up 517% (502K vs. 81.4K)

  • Average position improved from 24.3 to 21.1

  • Active users up 122.7% (5.5K vs. 2.5K)

  • New leads per year increased from ~100 to ~400

The strategy prioritized sustainable, AI-indexable content built to perform in both traditional search and modern AI-driven environments. Every content piece—from rooftop pool case studies to deep-dive product guides—was crafted to blend visual storytelling, industry relevance, and conversion strategy.

This work now supports RenoSys’s national reach, competitive positioning, and long-term growth in commercial pool renovation and construction markets.