Twilight Zone Day - Social Media Campaign

Thumbnail of the Twighlight zone social media post I made

For Twilight Zone Day – Social Media Campaign, I recreated the iconic Twilight Zone intro, theming it around Carlyle Tools, a brand of NAPA Auto Parts. Using motion graphics, 3D animation, and custom visual effects, I crafted an engaging campaign that blended nostalgia with brand storytelling.

 

Scope of Work:

  • Motion Graphics & 3D Animation: Designed and animated a Twilight Zone-inspired intro using After Effects and Maxon 3D, bringing a cinematic touch to the campaign.
  • Brand Integration: Seamlessly incorporated Carlyle Tools into the classic aesthetic, ensuring strong brand recognition while maintaining the eerie, surreal style of the original intro.
  • Visual Design & Effects: Created custom assets in Photoshop, refining textures and elements to enhance the authenticity of the Twilight Zone homage.
  • Social Media Strategy: Optimized the video for multiple platforms, ensuring maximum engagement and shareability among both Twilight Zone fans and Carlyle Tools customers.

This project combined technical expertise in animation and design with creative storytelling, resulting in an immersive and high-impact digital experience.