RPM Software Ad - Video

As part of a broader initiative to introduce a new Point of Sale (POS) system with integrated inventory management, I created a high-impact launch video to support internal rollout and stakeholder engagement. The video was crafted to feel modern, intuitive, and aligned with messaging goals—translating technical content into clear, engaging visuals. A companion pitch deck was also developed to reinforce key takeaways in presentations and meetings.

 Scope of Work:

• Motion Graphics:
  Developed animated sequences in After Effects to showcase feature highlights, user workflows, and system functionality in a visually engaging and digestible way.

• Animated Stills & Transitions:
  Brought static UI screens and dashboards to life with custom motion design and seamless transitions, enhancing visual polish and narrative flow.

• 3D Modeling & Animation:
  Created 3D assets of POS hardware components (e.g., register, touchscreen, barcode scanner) to visualize real-world use in a clean and professional style.

• Audio Design:
  Integrated sound effects and background music to sync with animation, improving engagement and reinforcing the rhythm and clarity of the message.

• Pitch Deck Design:
  Designed a companion deck summarizing the video’s messaging with aligned visuals and clear structure for leadership presentations and internal rollout.

The result was a polished, multi-format campaign that made a technical system launch accessible, engaging, and impactful across multiple teams and use cases.