Barnes & Noble In - Store Branding & Signage

A flyer graphic created for a shopping event

This series signage projects for Barnes & Noble encompassed a variety of in-store and print media elements, enhancing the customer experience and reinforcing brand presence.

 

Scope of Work:

  • Featured Book Displays – Designed and produced eye-catching signage to showcase featured titles, creating an engaging focal point for customers.
  • School Merchandise Signage – Developed branded signage to highlight university and school-affiliated merchandise, increasing visibility and driving sales.
  • Coffee Shop Signage – Created inviting and functional signage for the in-store café, blending seamlessly with the overall aesthetic while improving wayfinding and product promotion.
  • Print Advertising – Designed promotional materials for placement in the school newspaper and Nuvo Magazine, extending the store’s marketing reach beyond the physical location.

This project combined strategic design with high-quality production to create a cohesive and visually appealing retail environment.