Carlyle Tools 10mm Master Social Plug

Carlyle 10MM Social Plug video thumbnail

For the launch of Carlyle Tools’ 10mm Master Set, I led the creative development of a short-form social video that tapped into the universal mechanic frustration of lost 10mm sockets. This lighthearted piece used humor and relatability to drive engagement and reinforce product awareness among automotive professionals.

Scope of Work:

  • Concept Development & Scriptwriting: Built a comedic narrative around the idea of socket loss, setting the tone for a playful, memorable promo.

  • Video Production & Direction: Directed on-location production to capture a cinematic lakeside setting with natural lighting and comedic timing.

  • Editing & Motion Graphics: Produced a polished final cut with strong pacing and subtle graphics that supported the story without overpowering the humor.

 

The goal was to create a quick, shareable video that resonated with technicians while highlighting the practicality of owning a full 10mm socket set. The campaign successfully blended product promotion with cultural relevance, increasing engagement across social platforms.