NAPA Big Deals Weekly Series
For the Big Deals Weekly Recap Series, I led the creative development and production of an internal-facing video content campaign designed to drive product awareness and engagement across NAPA stores. As the primary content creator, I shaped each episode’s visual and editorial direction to highlight monthly deals, build internal momentum, and support sales teams with timely and relevant product insights.
Scope of Work:
Content Strategy & Writing: Planned and wrote each video’s script and segment structure to balance humor, product education, and brand tone while ensuring alignment with current promotions.
Video Production & Editing: Shot, edited, and produced the weekly video series, incorporating dynamic visuals, motion graphics, and callouts that supported key product messaging and internal initiatives.
Product Highlight Integration: Coordinated with marketing and merchandising teams to feature rotating SKUs, seasonal promos, and vendor pushes, tying each video to real-time inventory and sales goals.
The goal was to build buy-in and product knowledge through consistent storytelling, delivered in a format that was both entertaining and informative. The series quickly became a recognizable touchpoint for Big Deals marketing and helped solidify the program’s internal brand across the NAPA ecosystem.
NAPA Big Deals | Weekly Distributor Promo Series
2:03
6:00
5:24
6:05
5:27
6:12
3:43
3:22
7:48
4:03
3:00
4:04
2:14
4:44
4:12
2:59
1:57
6:35
